Tijuana EDC appoints Maritza Diaz, CEO of ITJ, to lead its Innovation and Emerging Sectors Commission

April 5, 2021

Tijuana, April 5, 2021 — Maritza Diaz CEO of ITJ, a technology services company based in San Diego that enables customers to create technology centers of excellence in Mexico, has been appointed by the Tijuana EDC as leader of its Innovation and Emerging Sectors Commission. The commission’s charter is to strengthen Mexico/US bi-national relationships and advance Baja California’s role as a major hub of digital innovation and technology development servicing the IT, Biotech, and related industries. 

The Tijuana EDC Committee asked Maritza to take on the leadership role based on her wealth of experience in engineering excellence, digital transformation, and building high-performing teams for the biotech industry. While aiding the Commission’s role of creating connections and understanding the industry’s current & future needs and inform and drive awareness of Baja California’s capabilities.

 “We are excited to be collaborating with Maritza, whose leadership and passion for driving economic growth in our area will be a tremendous help in guiding our actions, as we move forward with our vision to develop the community and transform the region”, said Patricia Hernandez, CEO of Tijuana Economic Development Corporation. 

Over the past seven years, Maritza has become an established thought leader in the field of cross-border collaboration for the software engineering industry between San Diego and Baja California. She is a member of the Forbes Technology Council and is a member of the board of directors of the Federal Reserve Bank of San Francisco where she represents San Diego. 

As leader of the Innovation and Emerging Sectors Commission, Maritza will connect and collaborate with other respected industry leaders to share expert insights and help forge relationships between companies and suppliers across the Baja California/California megaregion.   

With a combined population of more than 7 million, the Cali-Baja region has the largest population concentration along the US-Mexico border. Thanks to its transnational culture and a well-educated talent pool, together with its unique cross-border collaboration experience in manufacturing, R&D, and IT/Software Development, Tijuana, Baja California, ranks very highly as a site for the location of global and bi-national business investment.

About Tijuana EDC

Tijuana EDC is the only IEDC-AEDO accredited professional Economic Development Organization in Mexico, working as an industrial concierge and government liaison that provides free of charge support to businesses seeking to expand their operations in Mexico. 

In the last 30 years, Tijuana EDC has successfully help establish over 250 FDI and innovative manufacturing projects in Tijuana, partnering with major corporations, including Fortune 500 listed companies, from all over the world in a variety of industries such as Medical Devices, Aerospace, Automotive and Electronics..

About ITJ

ITJ is devoted to serving fast-growing and high-value market sectors, particularly the Internet of Medical Things (IoMT), working with innovative medical device companies looking to improve people’s lives. With a unique BOT (build, operate, and transfer) model that sources only the best digital talent available, ITJ enables companies in the US to create technology centers of excellence in Mexico. For more information, visit

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