New CoE in Tijuana

A new Software Center of Excellence settles in Tijuana, Mexico

Tijuana is once again honored with opening a new Center of Excellence in Tijuana’s bustling Zona Río. The new facilities that will welcome a market-leading medical device organization that focuses on the continuous development of its IoMT mobile and cloud-based software platform for insulin delivery and monitoring offer an energizing collaborative workspace filled with local flare. The space is equipped to host 140 full-time staff members with another 100 co-working stations for visitors and our growing hybrid team located across Mexico.

In recent years, San Diego and Tijuana have been in the eye of innovation and technological forecasters, including the Montreal-based World Design Organization. Recently the region has been chosen as the World Design Capital for 2024, beating Moscow. The award recognizes the region’s leadership in design across economic, technological, and cultural sectors. Two countries mean more room to grow and prosper. 

For companies creating revolutionary IoMT smart medical processes and devices, Tijuana has become a key partner that helps accomplish the IoMT company’s strategic goal of confidently and cost-effectively enhancing its highly skilled digital engineering capabilities without sacrificing quality and productivity. 

The nearshore approach encourages growth in many ways, allowing companies to establish world-class software engineering centers of excellence. With the help of the right partner, more organizations are currently flourishing with the right experts. 

To know more about the potential and fast-developing innovation hub Tijuana is, you can visit Tijuana Leads Innovation with Borderless Business Congress.

ITJ’s CEO is part of the Federal Reserve Bank of San Francisco Branch Board of Directors

Maritza Diaz, Chief Executive Officer of ITJ, was officially elected as part of the Federal Reserve Bank of San Francisco Los Angeles Branch Board of Directors. This recognition is made for her thought-leadership in the field of cross-border collaboration in the software industry between San Diego and Baja California, as ITJ’s mission is to enable customers to create technology centers of excellence in Tijuana. 

Maritza Diaz brings over 20 years of U.S. and international experience in information technology and software engineering. Prior to becoming the CEO of ITJ, she served as Senior Director at Thermo Fisher Scientific where she was responsible for growing the company’s digital capabilities in North America, India, and Mexico. 

She holds a bachelor’s in computer science from Army Polytechnic School in Ecuador and a master of business administration, with a concentration in technology management, from the University of Phoenix.

About ITJ

ITJ is devoted to serving fast-growing and high-value market sectors, particularly the Internet of Medical Things (IoMT), working with innovative medical device companies looking to improve people’s lives. With a unique BOT (build, operate, and transfer) model that sources only the best digital talent available, ITJ enables companies in the US to create technology centers of excellence in Mexico. For more information, visit